Vintage innovation
We ended the Nieman year enjoying a weekend at Provincetown, where our classmate Josh Prager is renovating an arts barn into a new kind of artists retreat. This piece, Perspectives on Provincetown, captures what we loved about the place. It shows that sometimes what draws people to a place over generations has to do with what stays the same. Sometimes I think product marketers should keep things around longer. I suppose that knock-off economics makes that hard, but must I find new favorite shoes every six months? We’ve got the Lion King raking in $29 million in theaters in a weekend, and retro everything (the PT Cruiser evoked 1950s fun and style, and was memorable for it). Maybe more companies should bring back their vintage best.